CRO & A/B testing
From hypothesis to validated uplift. Analytics, heatmaps and session recordings show where visitors drop off — the test decides what happens next.
I measure
what stops customers and
what makes them buy
CRO and UX/UI since 2020
- +158% Conversion rate uplift 1.2% → 3.1%
- −35% CPA reduction Paid funnel
- 4x ROAS Retargeting
-
since 2020
E-commerce & UX
Shopify & WordPress
- A/B testing
- Conversion optimisation
- UX audits
- Experiment design
- Checkout optimisation
- Funnel analysis
- Heatmap analysis
- UI systems
About me
Hi, I'm Gabriel Shabo,
Hi, I'm Gabriel Shabo,
CRO & UX/UI specialist
I have been immersed in digital design since 2014. Since 2020 I have been building e-commerce systems in Shopify and WordPress, along with the UX/UI concepts that convert inside them.
My approach is hypothesis-driven. Quantitative data and qualitative signals turn into prioritised test hypotheses. Whatever the test confirms becomes the standard. No redesigns from gut feeling.
B.A. Information Management & Corporate Communication. Consumer psychology belongs to the analysis as much as the numbers do — why someone buys comes before any hypothesis.
What I do
Four areas
Four areas
I work in
Analysis, experiment and delivery. Connected, not siloed.
UX/UI design
Interfaces that give orientation instead of decoration. From wireframe to prototype to a UI system that survives contact with the store.
E-commerce
Scaling and optimising Shopify and WordPress stores — storefront, product page, checkout and the automation behind them.
Brand strategy
Brand identities, consistent across every touchpoint — from positioning to the design assets that actually get used day to day.
How I work
How data turns into decisions
Read the data
Bring analytics, heatmaps and session recordings together. Establish where visitors drop off before changing anything.
Prioritise hypotheses
Every hypothesis is rated by impact, confidence and effort. Whatever ranks highest goes into the test first.
Test
Set up the A/B test, run it until the result holds, analyse it. The data decides, not the loudest opinion in the room.
Standardise
Whatever the test confirms becomes the standard and feeds into the next round.
Selected work
Case studies and projects
Where I worked, and on what.
CRO & UX/UI specialist, DRIP Agency | Shopify store for ergonomic laptop sleeves, Vaultess.de | UX analysis through eye tracking, Eviyo.de | WordPress relaunch of the university magazine, Breitseite.de | E-commerce, CRO & UX/UI, own projects & freelance | B.A. Information Management & Corporate Communication, Neu-Ulm University
Toolset
Tools that shorten the path
Tools that shorten the path
from hypothesis to uplift
E-commerce & CMS
Design & UX
Experimentation & analytics
Marketing & CRM
FAQ
Answers to the questions
Answers to the questions
that come up most often
Both. I'm open to a permanent role in CRO/UX and take on freelance projects alongside it. Drop me a line about what you need — usually answered within 24 hours.
Four steps, always in the same order: read the data, prioritise hypotheses, test, standardise. Establish where visitors drop off before changing anything.
Every hypothesis is rated by impact, confidence and effort. Whatever ranks highest goes into the test first — not the loudest opinion in the room.
Shopify and WordPress/WooCommerce including theme development, plus Google Analytics 4, Google Tag Manager, heatmaps, session recordings and A/B testing tools. Design happens in Figma and the Adobe Creative Suite.
Both, and deliberately together. Analysis without delivery stays a report; design without data stays a matter of taste. I deliver wireframes, UI systems and the finished implementation in the store.
That is a result too. A test that disproves a hypothesis prevents an expensive redesign built on gut feeling. Whatever the test confirms becomes the standard and feeds into the next round.